Performance Marketing Case Studies: Google Ads & Meta Ads Results I Delivered

I help businesses generate leads, sales, calls, and measurable growth through Google Ads and Meta Ads. Below are some real campaign results from my work across e-commerce, education, construction, local services, and service-based businesses, with client names kept private.

Meta Ads for Facility Maintenance Services in Australia: 12 Leads at $63.85 CPL

I worked on a Meta lead generation campaign for a facility maintenance/building services client in Australia. The campaign focused on generating service enquiries through lead forms with a controlled daily budget.

Work Details

  • Managed Meta Ads for a service-based business in Australia.
  • Used lead forms to collect enquiries from potential customers.
  • Tracked cost per lead, impressions, spend, CPM, and campaign frequency.
  • Client name removed for privacy.
MetricResult
PlatformMeta Ads
IndustryFacility Maintenance / Building Services
LocationAustralia
Leads Generated12
Cost per Lead$63.85
Amount Spent$766.15
Daily Budget$30
Impressions22,682
Frequency2.55
CPM$33.78

Google Shopping Ads for E-commerce Brand: ₹37K+ Purchase Value from Targeted Shopping Campaigns

I worked on a Google Shopping/Performance Max campaign for an e-commerce brand to improve product visibility and purchase-focused conversions. The campaign generated strong traffic volume, tracked conversion value, and visible purchase value while keeping the ad spend controlled.

Work Details

  • Managed Google Shopping / Performance Max campaign performance.
  • Focused on product visibility, clicks, engagement, and conversion value.
  • Tracked campaign-level cost, impressions, interactions, clicks, and conversion value.
  • Client name kept private for confidentiality.
MetricResult
Ad Spend₹15,780.54
Impressions139,797
Interactions5,863
Interaction Rate4.19%
Clicks1,317
Average Cost₹2.69
Pending Purchase Value₹37,095.00
Pending Conversions3.00
Total Tracked Conversion Value Shown₹486,060.70

Google Search Ads for Construction Services in Australia: 70 Conversions from High-Intent Traffic

I managed a Google Search Ads campaign for a construction/building services client in Australia. The campaign focused on capturing high-intent search traffic and converting it into measurable enquiries.

Work Details

  • Managed search campaigns for a construction/service-based business.
  • Optimised for conversions from people actively searching for related services.
  • Monitored CPC, CTR, total spend, and conversion performance.
  • Client name hidden to keep the work confidential.
MetricResult
PlatformGoogle Ads
IndustryConstruction / Building Services
LocationAustralia
Period ShownLast 90 Days
Impressions18,961
Clicks915
CTR4.83%
Average CPCA$7.98
Ad SpendA$7,302.13
Conversions70
Approx. Cost per ConversionA$104.32

Meta Ads for Education Institute: 217 Leads with Large-Scale Reach

I worked on Meta lead generation campaigns for an education institute to generate student enquiries through instant forms. The campaign delivered consistent lead flow with strong reach and a low average cost per lead.

Work Details

  • Created and managed Meta lead generation campaigns.
  • Used lead forms to reduce friction and capture student enquiries.
  • Tested multiple campaigns for different education offers.
  • Focused on cost per lead, reach, and campaign scalability.
MetricResult
PlatformMeta Ads
IndustryEducation Institute
Total Leads217
Total Spend₹15,495.74
Average Cost per Lead₹71.41
Impressions577,749
Reach224,372
Best Campaign Result204 leads at ₹63.86 per lead

Meta Ads for E-commerce Pet Store: 2.33 ROAS with ₹19K+ Purchase Value

I worked on Meta Ads for an e-commerce pet store with the goal of generating purchase value and improving return on ad spend. The campaign produced measurable purchase conversion value with a positive ROAS.

Work Details

  • Managed Meta Ads for an e-commerce pet product store.
  • Focused on purchase conversion value and ROAS.
  • Tracked purchase value, ad spend, impressions, reach, and campaign return.
  • Client name kept private.
MetricResult
PlatformMeta Ads
IndustryE-commerce Pet Store
Purchase Conversion Value₹19,298.00
Purchase ROAS2.33
Amount Spent₹8,295.34
Impressions46,095
Reach29,771
Daily Budget Shown₹300

Meta Lead Generation Campaign for Coaching/Education: 18 Leads on a Small Daily Budget

I managed a focused Meta lead generation campaign for an education/coaching business with a small daily budget. The campaign successfully generated qualified lead form submissions at a controlled cost.

Work Details

  • Ran a Meta lead form campaign with a limited daily budget.
  • Focused on enquiry generation instead of only awareness.
  • Tracked cost per lead, spend, impressions, and reach.
  • Suitable for small-budget local lead generation campaigns.
MetricResult
PlatformMeta Ads
Campaign GoalLead Generation
Leads Generated18
Cost per Lead₹94.16
Amount Spent₹1,694.88
Daily Budget₹200
Impressions16,652
Reach11,389

Meta Ads for Coaching Center: 226 Student Leads with ₹74 Avg. CPL

I worked on lead generation campaigns for a coaching center to bring in student enquiries through Meta Ads. The campaign generated over 200 leads while keeping the average cost per lead efficient.

Work Details

  • Managed Meta lead generation campaigns for coaching admissions.
  • Used campaign testing to compare lead quality and cost.
  • Scaled the better-performing campaign while tracking CPL closely.
  • Client name removed for privacy.
MetricResult
PlatformMeta Ads
IndustryCoaching Center
Total Leads226
Total Spend₹16,731.94
Average Cost per Lead₹74.04
Total Impressions664,806
Best Campaign211 leads at ₹65.83 CPL
Additional Campaign15 leads at ₹189.49 CPL

Meta Ads for Local Tuition Business: Leads, Messages & Awareness in One Campaign Setup

I worked on a local tuition campaign using multiple Meta ad objectives to generate awareness, form leads, and direct messaging conversations. This helped the business reach local parents/students and collect enquiries from different touchpoints.

Work Details

  • Managed a multi-objective Meta Ads setup.
  • Used awareness/interaction ads, lead forms, and messaging campaigns.
  • Focused on both enquiry generation and local visibility.
  • Tracked form leads, messaging conversations, cost per result, reach, and spend.
Campaign ObjectiveResultCost per ResultSpendReach
Interactions336₹2.62₹881.7310,696
Lead Forms98 leads₹143.09₹14,022.7836,250
Messaging Conversations35 conversations₹55.39₹1,938.7317,397

Meta Ads for Jewelry E-commerce Brand: 878 Conversations & 1,032 Profile Visits

I worked on Meta Ads for a jewelry e-commerce brand to generate customer conversations, profile visits, and website activity. The campaign helped increase buyer interaction and brand visibility across Meta placements.

Work Details

  • Managed Meta campaigns for a jewelry e-commerce brand.
  • Used messaging and profile visit campaigns to increase customer interaction.
  • Tracked conversations, visits, impressions, reach, and ad spend.
  • Client name hidden for confidentiality.
Campaign ResultResultSpendImpressionsReach
Messaging Conversations878₹8,248.15283,102174,622
Profile & Page Visits1,032₹1,138.4781,49379,098
Website Purchase Campaign Activity₹4,485.8641,73031,341
Total Spend Shown₹13,872.48